When “Friction-Maxxing” Can Be a Piece of Cake
It’s Andy here today. Ann is in OurLittleCorner staring at clouds.
Our son, Travis, recently sent us a link to a New York Magazine article entitled In 2026, We Are Friction-Maxxing by Kathryn Jezer-Morton (who has a PhD in sociology I might add). The term “friction-maxxing,” which she coined for the article must have touched a collective nerve; reactions almost immediately appeared in such on-line publications asThe Guardian, Forbes, Elle Decor, Financial Times, Slate, Cybernews, and the HuffPost, not to mention a slew of blogs, Instagram posts, and YouTube videos.

The crux of Jezer-Morton’s argument is that our culture is increasingly being defined by the desire to avoid the “frictions” of everyday life. It’s a desire fostered by the marketing strategies of tech companies whose “friction-elimination tools” are reaping huge profits:
Tech companies are succeeding in making us think of life itself as inconvenient and something to be continuously escaping from, into digital padded rooms of predictive algorithms and single-tap commands: Reading is boring; talking is awkward; moving is tiring; leaving the house is daunting. Thinking is hard. Interacting with strangers is scary. Risking an unexpected reaction from someone isn’t worth it. Speaking at all — overrated. These are all frictions that we can now eliminate, easily, and we do.
Rather than trying to escape from the frictions of our daily lives, Jezer-Morton argues that we should try to meet these inconveniences (or frictions) head on. And it’s not simply a matter of abandoning “friction-elimination” tech tools. We must learn to tolerate the uncertainties of “living with other people in spaces that are impossible to completely control.” This is essential, she says, to “preserve our humanity.”
The catch is that facing friction is not for the faint-hearted. It takes will power and self discipline. This spartan attitude is being echoed in most of the on-line discussions of Jezer-Morton’s article — toughen up, deny the lures of escapism, and avoid the paths of least resistance.
Jezer-Morton offers few suggestions to begin “your friction-maxxing journey:”
- Stop sharing your location with your kids and your partner (on smartphones)
- Stop using ChatGPT completely.
- Invite people over to your house without cleaning it all the way up.
- Babysit for someone who needs a night out
While I found Jezer-Morton’s argument to be compelling , she is largely addressing a relatively young audience (her article appears under the tagline “Brooding: Deep thoughts on modern family life”) and fails to consider an important segment of our population — the nearly invisible cohort of older people (aka, the “elderly”) who endure a lion’s share of daily friction. As a card-carrying member of this cohort I thought it may be valuable to share some of my own thoughts on friction-maxxing.
The way I look at it aging is a process of “frictionization.” As we get older, friction increasingly becomes an unescapable part of our daily routine. This means that for us older folks friction-maxxing is not some illusive goal requiring will power or self discipline — it’s the way we roll. Let me provide a couple of personal examples.
To start with, a not-surprising affliction for many of us in this age group is being “techtarded.” This dramatically limits our ability to deploy the latest technology to even get fleeting moments of escape from our friction-filed lives. The amount of friction I encounter while trying to figure out how to use these so called “friction-elimination tools” by far exceeds any friction–saving advantages I might gain. The other evening Ann and I thought it might be fun to take a little friction break via Crossplay, a two-person word game app recently launched by the NYTimes. After more than a frustrating hour trying to synchronize our smart phones in order to play the game we gave up in exasperation. Instead of an escape, our efforts ushered even more friction into our lives (along with considerable tension).

Composing this blog is another example of how friction has become an integral part of my life. Writing has never been easy for me, but nowadays it seems to require much more effort. WordPress (the program we use for our blog) records a copy of each revision; at this point while writing today’s blog I can see that I’m up to 95 revisions (and the program only keeps track of 100 revisions). That’s a hell of a lot of friction (although it’s a type of friction that brings considerable satisfaction). [Editor’s note: I should add that I stubbornly refuse to use the “Improve with AI” option that WordPress dangles seductively on the right side of my screen — however, I do shamelessly (and frequently) use the spell-check option].
I could go on (and on) with examples, but because the number of revisions allotted to me for this blog is maxxed out I’ll conclude with a couple of thoughts. First, I believe that Jezer-Morton is spot-on with her her observation that tech companies have developed addictive apps and methods for eliminating many of the frictions of our daily life. However, I also believe that unless an app is miraculously developed that allows us to bypass the aging process, friction will eventually become a reality we will have to learn to cope with. And from my experience that’s not bad.











